Lead-generating site
Multilingual front-end, mobile-first, conversion-optimized. Built-in chat, online booking, and trial-class flow. RCM, camp, and recital pages indexed for Google and AI search.
An AI-first system for music schools,
live in 10 weeks.
A 24/7 AI concierge that answers parents in any language, even at 11pm. Online enrollment and payments by Stripe credit card and online bank transfer. Three portals for parents, teachers, and owners. An AI Ops layer runs the school seven days a week, with a persistent memory brain that never forgets a parent, a contract, or a conversation.
01 · The friction
What this proposal is actually solving.
Mastery is not short on students. Mastery is short on visibility, automation, and time. Five layers of daily friction quietly cost the school somewhere between CAD $40K and $140K a year.
01
The only inbound channels are phone and email - and neither is monitored 24/7
No web chat. No 24/7 reception. No Instagram DMs. No online booking. A parent searching at 10pm gets nothing back until the front desk picks up the phone the next afternoon - and by then half of them have already booked elsewhere.
02
Trial classes only happen if the parent insists - and then nothing follows up
The trial flow has no booking page, no automatic confirmation, no pre-class reminder, no post-class follow-up. If the parent does not chase, the trial does not convert. Most do not chase.
03
Parents do not know the things that decide whether they enrol
Where do I register? Which teachers can my kid pick? What are their backgrounds? What do other parents say about them? What does it cost? When does the term start? How much have I already paid? Where is my contract?
04
The owner is doing the work the system should be doing
No central teacher schedule, no instrument inventory, no room/timeslot inventory, no source attribution on leads, no weekly numbers. Today the owner holds all of it in one head. That is the biggest constraint on growth.
05
The brand under-sells what is delivered
Seven studios, ten faculty, RCM exam prep, summer camps, recitals - none of it is visible to a parent comparing schools at 10pm on a phone. There is no SEO flywheel, no AI-search optimization, no nurture sequence, no owned audience.
02 · The system
What gets installed in 8-10 weeks.
One unified system, eight layers, all running in production from week 7 onward. You log into one dashboard. We handle everything else, including all the AI under the hood.
Three portals
Parent, teacher, and owner portals. Schedule, attendance, makeup credits, contracts, payments, payroll, and reporting inside one login.
Online payments
Stripe credit card and online bank transfer. Tuition, trial fees, and deposits paid online, receipted automatically, and reconciled through webhook status updates.
Service-email matrix
AWS SES at every step: receipts, pre-class reminders, post-class follow-ups, refund confirmations, trial confirmations, and renewal nudges.
9 AI agents · 18 workflows
Behind every form, message, and event: capture, score, route, follow up, escalate. The owner sees results, not plumbing.
24/7 AI concierge inside daily tools
Not just on the website. The same concierge can live inside Slack, Microsoft Teams, Google Workspace, and Discord so staff do not learn another inbox.
Persistent memory brain
A vector knowledge base that becomes shared context: every parent message, contract, email, and operating decision. The AI does not lose context between staff.
One owner dashboard
Leads, pipeline, AI activity, financials, alerts, payment chase, and weekly digest in one operating screen.
Frontier models · all token costs includedPowered by GPT-5.5, Gemini 3.1 Pro, Claude, and the best frontier model available as the market changes. All AI usage and token costs are included in the monthly subscription.
See all eight layers running today → education-demo.deploygrow.com
03 · The unfair advantage
Most agencies sell a website. We sell the AI workforce that runs behind it.
This is the layer that makes a small operation feel like a 20-person one. OpenClaw, Hermes, n8n, FastAPI, Stripe, and SES wire the work together so staff see outcomes instead of plumbing.
Zero new hires
Always on
Orchestrated
EN / ZH / FR / ES / JP / more
24/7 multilingual AI concierge - answers prospect questions on the site at 2am, qualifies, books trial classes, and hands off to humans only when needed.
Lead research agent - enriches every new prospect overnight before the owner morning review.
Email-reply classifier - reads inbound email, routes to the right workflow, and drafts responses.
Payment + receipt agent - handles Stripe webhooks, sends branded receipts, and reconciles tuition vs. trial vs. deposit.
Service-email orchestrator - runs pre-class, post-class, refund, renewal, and trial-confirmation emails through AWS SES.
Refund & makeup-credit agent - applies policy rules consistently and escalates edge cases.
Schedule-optimizer agent - watches teacher availability and room utilization, then recommends moves.
Reminder & recovery agent - sends lesson reminders, no-show recovery, and re-engagement flows.
Reporting agent - delivers weekly KPIs, alerts, and anomalies to the owner inbox.
OpenClaw + Hermes orchestration layer - secure operational tools plus improvement experiments with human approval.
This is a real, running prototype - not a mockup. Click anything; everything works.
04 · We dogfood it
Do not take our word for it. Watch us run on it.
Every agent and workflow we install for Mastery, DeployGrow already runs on itself in production. We do not sell what we have not tested on our own business.
100% extraction accuracy on 3,750 ACORD insurance forms in production.
100%A three-layer pipeline: coordinate-based extraction, structured-field validation, and a vision-model fallback for scanned documents. The same engineering rigor goes into Mastery.
DeployGrow runs on this exact system, 24/7.
9 agents · 18 workflowsLead research, website audits before sales calls, automated payment and receipt emails, post-call follow-up, dashboard reporting, and weekly digest.
05 · Who you are working with
The company. The address. The core team behind every call.
No account managers, no junior hand-offs. The DeployGrow core team works on Mastery directly.
DeployGrow
AI business systems for SMBs · Vancouver, BC · Canada
- Built DeployGrow around practical AI ops, not generic websites.
- Mastery parent. He sees the front desk every week, so this is not a generic SMB pitch.
- Direct founder context from sales, operations, onboarding, and customer communication.
- Owns the product architecture, backend integrations, AI/RAG layer, and production deployment path.
- Connects the proposal to real Stripe, email, CRM, and automation infrastructure.
- Keeps agent workflows measurable and reviewable before customer-facing automation scales.
DeployGrow is a young company. Mastery would be our flagship Vancouver client. We are under-pricing, over-delivering, and staging payments because that is how trust gets built.
06 · ROI · with sources
What the system has to do to pay for itself.
Our base case assumes only +10% trial-to-paid conversion uplift. Published benchmarks often report higher ranges; we deliberately set our model below that floor.
+10% conversion uplift
~CAD $42,000Recovered first-year revenue, assuming 70 trials/mo, CAD $3,500 student LTV, and +10% trial-to-paid lift.
+25% conversion uplift
~CAD $105,000Same school, same students, mid-range uplift. We calibrate the exact number together using Mastery actual baseline in week 1.
Published benchmarks behind those numbers
- Forrester TEI studies on AI marketing automation and cross-channel marketing report strong payback windows for SMB-to-mid-market teams.
- AI chat and automated follow-up benchmarks commonly report 12-40% lead or conversion lift across service businesses.
- Automated email flows can materially outperform one-off campaigns when the workflow is tied to real intent.
The proposal model uses a deliberately conservative +10% case. If we hit only the floor, the system pays itself back. If we hit the median, Mastery gets a compounding acquisition asset.
07 · Optional add-on
Native iOS + Android apps - when you are ready.
Growth ships a responsive web system first. Scale can later add parent, teacher, and owner iOS/Android apps with push notifications, offline attendance, and deeper phone-native workflows.
Scale tier · native iOS + Android
Everything in Growth, plus full native apps for parents, teachers, and owners with push delivery, store submission, and ongoing app maintenance.
Setup CAD $18,000|Monthly CAD $4,500 / mo
08 · Investment & start
Staged. Refundable. First month free.
CAD $1,000 to start. Three refundable milestones. Subscription with month 1 free and 50% off through month 6. If we miss a milestone, you do not pay it.
Setup · 8-10 weeks · staged
CAD $9,800 build, paid in 4 stages
CAD $1,000 locked + CAD $8,800 across 3 refundable milestones
Discovery kickoff
Day 0 · to startCAD $1,000
Milestone 1 · Foundation
Week 3 · site + portals + paymentsCAD $3,000
Milestone 2 · AI Ops live
Week 7 · agents + memory brain + SESCAD $3,000
Milestone 3 · Polish & launch
Week 10 · go-liveCAD $2,800
Setup totalCAD $9,800
Subscription · first year discount. Month 1 free. Months 2-6 at CAD $1,250/mo. Month 7+ at CAD $2,500/mo. Hosting, monitoring, agent updates, AWS SES, frontier-model AI usage, and token costs included.
CAD $31,050
Saves CAD $8,750vs. flat CAD $9,800 setup + 12 x CAD $2,500/mo = CAD $39,800.
If we miss a milestone, you do not pay it.
Each milestone has a written acceptance gate: functional, demo-able, and signed off by Mastery.
- What is included in setup
- Multilingual lead-generating site
- Parent / Teacher / Owner portals
- 9 AI agents · 18 workflows + 24/7 multilingual concierge
- Concierge embedded in Slack / MS Teams / Google Workspace / Discord
- Persistent memory brain (vector knowledge base)
- Frontier-model AI usage - all token costs included
- Stripe + online bank transfer payments
- AWS SES service-email matrix
- Owner dashboard + alerts
- Booking + trial-class flow
- SEO + AI-search (GEO) foundation
- Two on-site training sessions
- Source code + full documentation
Variable usage costs - AWS SES email volume, SMS, Stripe processing fees - pass through at vendor cost. AI / LLM token costs are fully included in your subscription.
Path B · Talk first
Book 20 min →Book a 20-min call
Both founders on the call. We open the prototype together, walk through the numbers, and answer everything.
DeployGrow
AI business systems for SMBs · Vancouver, BC · Canada
Benjamin Gao · CEO
Email[email protected]
Phone+1 (236) 966-7384
WeChatgbenjamin
LinkedInlinkedin.com/in/benmgac